Jeff's Blahg

What is a serial entrepreneur?

A serial entrepreneur is an entrepreneur who starts a new business after having already started a previous business venture. In contrast with an entrepreneur who starts a single company and operates it as a career, a serial entrepreneur may treat entrepren-eurship as a profession.

That pretty much defines me… once you get *it* in your blood *it* doesn’t just go away, regardless of success or failure, *it* defines who you are, what you do and how you do it. It is the most wonderful, exciting, scary thing in the world. Risk and reward. However, you control your future, no one else, and that is a liberating feeling.

All that said — the next project I am working on is called “Identity Exchange“. You can take a look at the landing page here. We are still a few months out on this project, but here is a quick summary:

Identity Exchange will serve as an online marketplace for identities… more commonly referred to as ‘leads’ by most. The Identity Exchange will bring lead buyers and sellers together in a marketplace that allows the leads to be exchanged for real market value based on qualifiers and location of the lead (and market of course)… real-time. Identity Exchange will facilitate the actual delivery of the lead as well as the exchange of the money. This provides great value to both buyers and sellers as it dramatically reduces the amount of time spent managing relationships and seeking funds.

I have been working on the project in my mind for about 3 years now… and now it is finally starting to take shape. Sweet.